The Problem: Inconsistent Lead Flow

Many construction and infrastructure companies struggle with unpredictable lead generation. They rely on referrals, networking, or sporadic marketing efforts that produce inconsistent results. Sales teams don't have enough qualified leads to hit their targets.

❌ Feast or Famine Pipeline

Lead volume fluctuates wildly—too many leads one month, none the next

❌ Low-Quality Leads

Most leads aren't qualified, wasting sales team's time on tire-kickers

❌ Long Sales Cycles

No systematic nurturing process for leads in 4-6+ month evaluation cycles

❌ Unknown ROI

You can't track which marketing efforts actually generate revenue

The Solution: Predictable Lead Generation

Demand & Lead Generation creates a systematic, multi-channel approach to reaching your ideal customers and converting them into qualified opportunities. We design campaigns that work continuously, generating predictable pipeline for your sales team.

What's Included in Demand Generation

📋

Campaign Strategy & Planning

Comprehensive campaign strategy aligned with your sales goals, target accounts, and buying journey stages.

Campaign objectives and target metrics
Channel mix strategy (LinkedIn, email, search, events)
Buyer journey mapping and touchpoint planning
Budget allocation and timeline

✍️

High-Converting Content & Offers

Create compelling content assets that attract, engage, and convert your target buyers at each stage of their journey.

Lead magnets (guides, whitepapers, case studies)
Landing pages optimized for conversion
Email sequences and nurture content
Sales enablement materials

📧

Multi-Channel Campaign Execution

Launch and manage campaigns across multiple channels reaching decision-makers where they spend time.

LinkedIn campaigns (Sponsored Content, InMail, Account Targeting)
Google Ads and paid search campaigns
Email marketing and outbound campaigns
Industry event and webinar marketing

🎯

Lead Scoring & Qualification

Implement systems to identify and prioritize your best leads, so sales focuses on opportunities most likely to close.

Lead scoring model based on behavior and fit
Automated lead qualification workflows
MQL (Marketing Qualified Lead) definitions
Sales handoff process and SLAs

🔄

Nurturing & Conversion Programs

Develop automated nurturing programs that keep prospects engaged throughout long B2B sales cycles.

Email nurture campaigns by buyer stage
Retargeting campaigns for engaged prospects
Account-based marketing for key accounts
Re-engagement campaigns for cold leads

📊

Analytics, Reporting & Optimization

Continuous tracking, analysis, and optimization to improve campaign performance and ROI over time.

Campaign performance dashboards
Lead generation and conversion metrics
Attribution reporting (campaign to revenue)
A/B testing and continuous optimization

How the Demand Generation Process Works

1

Campaign Planning & Setup

We align on goals, target accounts, campaign strategy, and success metrics. Set up tracking, lead scoring, and CRM integration.

Weeks 1-2

→

2

Content & Campaign Development

Create high-converting offers, landing pages, ad creative, and email sequences tailored to your target buyers.

Weeks 3-4

→

3

Campaign Launch & Execution

Launch multi-channel campaigns across LinkedIn, email, search, and industry channels. Monitor performance daily.

Week 5+

→

4

Optimization & Scaling

Analyze results, run A/B tests, optimize targeting and messaging. Scale what works, cut what doesn't.

Ongoing

Who Needs Demand Generation?

✅ You have clear positioning and target buyers

You know who you're selling to and your value proposition, but need help reaching them at scale.

✅ Your sales team needs more qualified leads

Your pipeline isn't full enough. Sales is capable of closing deals but needs consistent lead flow.

✅ You want predictable, scalable growth

Referrals and networking aren't enough. You need systematic lead generation that works month after month.

✅ You have budget for marketing execution

Running campaigns requires ad spend, tools, and resources. You're ready to invest in growth.

Note: If you're not clear on positioning or target market, start with Go-to-Market Strategy first. Campaigns without strategy waste budget.

What You Can Expect

📈 Consistent Lead Flow

Predictable pipeline of qualified leads month after month—no more feast-or-famine cycles.

🎯 Higher Lead Quality

Lead scoring and qualification ensures sales talks to buyers who are ready, not tire-kickers.

⏱️ Shorter Sales Cycles

Nurtured leads are more educated and further along in their buying journey when they convert.

💰 Measurable ROI

Track exactly which campaigns, channels, and messages drive revenue—optimize accordingly.

Most clients see 2-3x increase in qualified leads within 6 months, with lead quality improving over time as campaigns are optimized.

Investment & Timeline

Timeline

Setup: 4-6 weeks for campaign planning, content development, and launch

Results: Initial leads within first month, optimized performance by Month 3-4

Long-term: Campaigns compound over time—best results after 6+ months of continuous optimization

Investment

Demand generation investment includes both campaign management and media spend (ads, tools, platforms).

Typical Range: Depending on campaign scope, channels, and target market size

Custom pricing based on your specific needs, goals, and market. Schedule a consultation for a tailored proposal.